Skills
Branding
When working on the visual identity of a brand, my main objective is to simplify and clarify what the brand is all about. I aim for an aesthetic that is authentic, intuitive and a little bit surprising.
I also like to think about brands in a wider sense, beyond design, strategy and marketing, since the way people feel about a brand is influenced by various things, many of which aren’t fully in our control.
I also like to think about brands in a wider sense, beyond design, strategy and marketing, since the way people feel about a brand is influenced by various things, many of which aren’t fully in our control.
My thoughts on branding are influenced by the book ‘A New Brand World’ by Scott Bedbury, in which he writes:
“A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god-awful ads that somehow slipped through the cracks. It is defined by the accomplishments of your best employee - the shining star in the company who can do no wrong - as well as by the mishaps of the worst hire that you ever made.
“A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god-awful ads that somehow slipped through the cracks. It is defined by the accomplishments of your best employee - the shining star in the company who can do no wrong - as well as by the mishaps of the worst hire that you ever made.
It is also defined by your receptionist and the music your customers are subjected to when placed on hold. For every grand and finely worded public statement by the CEO, the brand is also defined by derisory consumer comments overheard in the hallway or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you only guide and influence it.”
Skills
Photo
My speciality are portraits on location, but I have worked on various assignments ranging from concerts and weddings to fashion and advertising. At age 23, I photographed the Mazda print campaign „Voilà ma Suisse“ in collaboration with JWT/Fabrikant.
Illustration
I have recently started licensing illustrations through Adobe Stock and Getty Images. View some of my stock illustrations from 2020/2021 below.
To purchase a license or to place a custom order, please send me a message.
Skills
Data visualisation
Data visualisation is an incredibly useful and powerful tool that helps us make more informed choices. It presents complex information in a visual form, allowing us to identify new patterns and grasp difficult concepts more easily. Moreover, it is about telling a story that we can draw meaning from. At the bottom line, data should be fun and approachable for everybody!
Skills
UI/UX
While UX is about the user’s journey and experience, UI concentrates on the looks, feel and aesthetics of a product or service. My aim is to bring the two together while working with an iterative and open design process – testing assumptions and integrating scientific insight as I go along.
The way I think about user-centred design is inspired by Caitlin Moon, Director of Innovation Design at Vanderbilt Law School. In her speech at the Legal Design Summit in Helsinki in 2019, she described five mindsets that are foundational to designing for humans:
The way I think about user-centred design is inspired by Caitlin Moon, Director of Innovation Design at Vanderbilt Law School. In her speech at the Legal Design Summit in Helsinki in 2019, she described five mindsets that are foundational to designing for humans:
- curiosity - the only way we can do our job really well is to be genuinely curious
- empathy - we want to see the world from another person’s perspective
- experimentation - we don’t know the outcome and we embrace failure
- embracing ambiguity - rather than holding on to familiar patterns and routines, we are excited to explore the richness of possibilities in uncertainty and adapt to different scenarios
- radical collaboration - a diverse group of problem solvers will always produce the best outcome!